Jose Gonzalez

Growth & Revenue Leader | B2B2C Operator | ARR, Retention & LTV:CAC Focused | Series A-C Scale

Canada2.5k followers

TNKRBX

ex-Clio

ex-XLMedia PLC

I build revenue engines that compound over time, not short-term spikes. For more than 20 years, I’ve helped scale platforms, SaaS companies, marketplaces, and complex B2B2C businesses by aligning acquisition, retention, and monetization around strong unit economics.
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My work has contributed to outcomes such as a $26M exit, revenue growth from roughly $3M to $10M+, 44x traffic expansion, and about $40M in direct-to-consumer revenue on $15M+ in managed spend. I’m particularly focused on improving LTV to CAC, shortening payback, and strengthening retention by bringing product, marketing, and sales together around measurable revenue outcomes. I build the teams, operating rhythms, and experimentation systems that allow growth to scale sustainably beyond any individual

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GTM Index

TNKRBXJOB
1. AI GTM Eng
  1Y 10M
CLTV8 AGENCYJOB
1. Fractional Growth Leader
  4Y 1M
SOLESAVYJOB
1. VP of Growth
  9M
XLMEDIAJOB
1. VP of Mktg + Operations
  4Y 2M
VEGAJOB
1. Dir of Digital Mktg
  2Y 2M
ROCKY MOUNTAINEERJOB
1. Senior Digital Mgr
  10M
DACJOB
1. Digital Account Dir
  9M
CLIOJOB
1. Dir of Mktg
  1Y
THE UNIVERSITY OF BRITISH COLUMBIAJOB
1. Dir of Interactive Mktg
  2Y
TOURISM BRITISH COLUMBIAJOB
1. Online Strategist
  4Y 1M
THOMPSON RIVERS UNIVERSITYSCHOOL
1. Bachelor of Business Admin…
  2Y 11M
BRITISH COLUMBIA INSTITUTE OF TECHNOLOGYSCHOOL
1. Diploma, Mktg Management
  2Y 11M

Job: Clio — Director of Marketing · 2012-09 – 2013-09 · 1y — Early-stage SaaS growth leadership. • Increased MRR 200% • Reduced CAC 40% • Implemented Marketo + Salesforce • Aligned marketing and sales around shared revenue targets
Job: XLMedia PLC — VP of Marketing + Operations · 2017-08 – 2021-10 · 4y 2mo — Owned revenue, acquisition, product monetization, and operations for B2B2C affiliate media platform. Revenue Growth: • 3x revenue growth, supporting a $26M acquisition. • Scaled traffic 250K → 11M annually (44x growth) • Improved monetization layers and affiliate revenue yield Monetization & Product Strategy • Launched SBD Play, SBD Odds (real-time betting tool), and SBD Plus subscription product • Diversified revenue streams and reduced reliance on single acquisition channel • Strengthened SEO authority creating defensible acquisition moat Operational Leadership: • Built and led 25-person cross-functional team • Implemented OKRs and performance-based compensation • Improved acquisiti…
Job: SoleSavy — VP of Growth · 2021-11 – 2022-08 · 9 mo — Series A consumer membership platform (~50 employees). Mandate: Transition from founder-led growth to structured, performance-driven systems. • Doubled acquisition while reducing blended CPA 60% • Managed $6M annual performance budget • Built lifecycle CRM and win-back automation (previously nonexistent) • Improved onboarding-to-paid conversion through structured testing • Installed weekly experimentation cadence and executive revenue dashboard • Led 10-person growth team
Job: CLTV8 Agency — Fractional Growth Leader · 2021-11 – 2025-12 · 4y 1mo — Senior growth leadership for B2B2C SaaS, fintech, marketplace, and regulated platform companies especially during scale-ups, transitions, and go-to-market shifts. Direct partnership with founders and executive teams to improve acquisition efficiency, strengthen retention and lifecycle performance, and build performance measurement across the funnel so results are visible end-to-end. Representative work * Led growth planning for a $450M regulated digital platform, shifting the engine toward retention and lifecycle value expansion * Built ABM and CRM systems for a B2B2C SaaS fintech serving 500+ operators * Improved pipeline efficiency and Sales alignment through structured funnel optimiza…
Job: TNKRBX — AI GTM Engineer · 2025-01 – present · 1y 7mo — TNKRBX sits at the intersection of creativity and technology—combining deep marketing expertise with AI-driven systems to deliver results traditional agencies can’t. We help ambitious companies scale faster by replacing manual work with intelligent infrastructure—driving measurable growth across the entire funnel. As Founder, I design and deploy AI agents, automated systems, and rapid prototypes that streamline operations, accelerate execution, and unlock revenue. What we do: * AI agents for marketing, sales, and operations * Growth engineering: conversion optimization, funnel architecture, lifecycle design * Web design and high-converting digital experiences * Fast prototyping (MVPs, l…
Job: Tourism British Columbia — Online Strategist · 2006-06 – 2010-07 · 4y 1mo — Led digital growth strategy during a nationally significant campaign period, overseeing acquisition, engagement, and cross-functional execution across paid, owned, and social channels. • Led digital acquisition and retention strategy across paid, owned, and social channels, driving measurable growth. • Increased landing page conversion rates by 30% through structured A/B testing and optimization. • Managed PPC and display budgets with full-funnel reporting and executive stakeholder alignment. • Launched 2010 Torch Relay digital video series (130+ videos; 2M+ views), expanding national brand reach. • Built and mentored a cross-functional digital team spanning analytics, content, and social…
Job: DAC — Digital Account Director · 2013-10 – 2014-07 · 9 mo — Led digital acquisition strategy across a $20M client portfolio, overseeing performance marketing, SEO, SEM, and analytics delivery. • Directed integrated growth campaigns for national brands including WestJet, MNP Financial, and Connect Hearing, improving acquisition efficiency and ROI. • Led cross-functional teams across paid search, SEO, and analytics, driving ~$4M in incremental client revenue growth. • Served as senior strategic lead for client relationships, aligning digital investment with measurable revenue outcomes.
Job: Vega — Director of Digital Marketing · 2015-05 – 2017-07 · 2y 2mo — Owned digital revenue across DTC eCommerce and retail support. • Managed $15M annual performance budget • Scaled DTC revenue to ~$40M annually (150% YoY growth) • Improved website conversion 30% • Built lifecycle program driving ~25% repeat revenue • Optimized Amazon channel to #1 in category Improved efficiency across paid channels while increasing contribution margin.
Job: The University of British Columbia — Director of Interactive Marketing · 2010-08 – 2012-08 · 2y — Led digital and brand strategy for $1.5B capital campaign. • Doubled alumni engagement • Increased digital donation conversion 45% • Digital channels drove 30% of donor acquisition
Job: Rocky Mountaineer — Senior Digital Manager · 2014-07 – 2015-05 · 10 mo — Led digital transformation across B2C direct bookings and B2B agent distribution. • Increased digital revenue 100% YoY ($10M → $20M) • Improved conversion 25% • Integrated Salesforce + Marketo CRM • Rebuilt website and booking engine
School: Thompson Rivers University — Bachelor of Business Administration (B.B.A.), Business Administration and Management, General · 1998 – 2000
School: British Columbia Institute of Technology — Diploma, Marketing Management · 1996 – 1998

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Key Performance IndicatorsMarketing ProgramsWeb DevelopmentEmail MarketingBranding & IdentitySEMSEOWeb StrategyUser ExperienceBrand DevelopmentGoogle AnalyticsMarketing StrategyMarketing CommunicationsDigital StrategyIntegrated MarketingTeam LeadershipInternal and External CommunicationsProject ManagementSocial MediaDigital Marketing

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Jose Gonzalez

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