Ruben Vleurick
Building GTM systems that drive revenue | Founder @ Crumbs | Clay Partner
Hey — Ruben here. I'm an entrepreneurial GTM engineer passionate about intent and pain data, outbound workflows and AI.
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Usually you find me working with B2B SaaS companies. Grow twice as fast with half as many salespeople. We build, test and scale outbound systems that fill pipeline.
GTM Index
- CRUMBS..JOB
- Founder & GTM Eng2Y 10M
Founder & GTM engineer
Crumbs..
Building GTM systems that drive revenue, on Clay. Grow twice as fast with half as many salespeople. We build, test and scale go-to-market systems that drive revenue.
- CLAYJOB
- Clay Partner4Y 4M
Clay Partner
Clay
- STUDAROJOB
- Co-Owner6Y 11M
Co-Owner
Studaro
- Co-founder & CEO3Y 2M
Co-founder & CEO
Studaro
We match employers with highly-educated workers and starters. Studaro recruits young potentials with professional expertise. With our all-round service we cover every needed requirement, from selection and recruitment to administration and payroll.
- REVOPS CO-OPJOB
- Member1Y 3M
Member
RevOps Co-op
- CALIXAJOB
- Growth Mktg Mgr8M
Growth Marketing Manager
Calixa
Turn signups into revenue. Calixa is the platform for Product-Led Sales. Key focus: • Design, implementation, and measurement of demand-generation initiatives, tactics, and campaigns while working closely with Sales. • Full Account-based Marketing programs focused on pain and buying intent data. • Outbound campaigns w/ intent data, hiring velocity, and landing pages for acquiring sales and growth executives at mid-market/enterprise PLG SaaS companies. Favorite stack: Hubspot, Clay, Apollo, Clearbit, Leadfeeder, Lemlist, Salesloft, Google Analytics, PredictLeads, Semrush, Zapier.
- JOURNY.IOJOB
- Growth Mgr3M
Growth Manager
journy.io
Journy enables product-led saas companies. Drive customer retention, expansion, and reduce churn with journy.io. Key focus: • Demand gen strategy and execution: outbound lead gen efforts, account-based marketing, paid acquisition, lead nurturing, and programmatic SEO. • Focussing on SMB to mid-market PLG companies. Favorite stack: Apollo, Lemlist, Semrush, Ahrefs, Webflow, Clearbit, Hubspot, Phantombuster, Segment.
- PIMLAYERJOB
- Co-founder & Growth1Y 2M
Co-founder & Growth
Pimlayer
- UNIVERSITÉ DU DROIT ET DE LA SANTÉ (LILLE II)SCHOOL
- International Finance & Ec…1Y 11M
International Finance & Economics
Université du Droit et de la Santé (Lille II)
- PWC BELGIUMJOB
- Trainee Tax Consultant0M
Trainee Tax Consultant
PwC Belgium
Summer job
- PELTRACOM NVJOB
- Internship Trainee Account…4M
Internship Trainee Accountant
Peltracom nv
In charge of: - Preparing monthly VAT-listings - Handling employee insurances - Processing incoming invoices - Payment of bills - Handling bank statements http://www.peltracom.be
- ARTEVELDE HOGESCHOOL GENTSCHOOL
- Bachelor’s Degree, Account…3Y 11M
Bachelor’s Degree, Accountancy & Tax
Artevelde Hogeschool Gent
- Job: Crumbs.. — Founder & GTM engineer · 2024-01 – present · 2y 7mo — Building GTM systems that drive revenue, on Clay. Grow twice as fast with half as many salespeople. We build, test and scale go-to-market systems that drive revenue.
- Job: Clay — Clay Partner · 2022-07 – present · 4y 1mo
- Job: Studaro — Co-Owner · 2017-07 – 2024-06 · 6y 11mo
- Job: Studaro — Co-founder & CEO · 2017-07 – 2020-09 · 3y 2mo — We match employers with highly-educated workers and starters. Studaro recruits young potentials with professional expertise. With our all-round service we cover every needed requirement, from selection and recruitment to administration and payroll.
- Job: RevOps Co-op — Member · 2022-08 – 2023-11 · 1y 3mo
- Job: Calixa — Growth Marketing Manager · 2022-08 – 2023-04 · 8 mo — Turn signups into revenue. Calixa is the platform for Product-Led Sales. Key focus: • Design, implementation, and measurement of demand-generation initiatives, tactics, and campaigns while working closely with Sales. • Full Account-based Marketing programs focused on pain and buying intent data. • Outbound campaigns w/ intent data, hiring velocity, and landing pages for acquiring sales and growth executives at mid-market/enterprise PLG SaaS companies. Favorite stack: Hubspot, Clay, Apollo, Clearbit, Leadfeeder, Lemlist, Salesloft, Google Analytics, PredictLeads, Semrush, Zapier.
- Job: journy.io — Growth Manager · 2022-03 – 2022-06 · 3 mo — Journy enables product-led saas companies. Drive customer retention, expansion, and reduce churn with journy.io. Key focus: • Demand gen strategy and execution: outbound lead gen efforts, account-based marketing, paid acquisition, lead nurturing, and programmatic SEO. • Focussing on SMB to mid-market PLG companies. Favorite stack: Apollo, Lemlist, Semrush, Ahrefs, Webflow, Clearbit, Hubspot, Phantombuster, Segment.
- Job: Pimlayer — Co-founder & Growth · 2020-11 – 2022-01 · 1y 2mo
- Job: PwC Belgium — Trainee Tax Consultant · 2016-08 – 2016-08 · 0 mo — Summer job
- Job: Peltracom nv — Internship Trainee Accountant · 2016-02 – 2016-06 · 4 mo — In charge of: - Preparing monthly VAT-listings - Handling employee insurances - Processing incoming invoices - Payment of bills - Handling bank statements http://www.peltracom.be
- Job: No-company. (Self-employed.) — Growth specialist & GTM engineer · unknown – present
- Job: Mike Ollefs — Growth specialist & GTM engineer · unknown – present
- Job: Go To Market Engineering — Growth specialist & GTM engineer · unknown – present
- School: Université du Droit et de la Santé (Lille II) — International Finance & Economics · 2015 – 2016
- School: Artevelde Hogeschool Gent — Bachelor’s Degree, Accountancy & Tax · 2012 – 2015
Skills
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